Every ingredient in the bag, why we picked it, and every 'healthy' substitute we deliberately said no to.
The list
Almonds, walnuts, pecans, cashews, and hazelnuts. The base of every flavor. What changes flavor to flavor is which nuts get emphasised: pecans in Texas Heat and Spiced Apple Pie, cashews in Raspberry White Chocolate, hazelnuts in Dark Chocolate Cherry.
Pumpkin, sunflower, flax, and chia. Small in volume, big in nutrition. Every serving carries omega-3s from the flax and chia and magnesium and zinc from the pumpkin.
Unsweetened coconut chips only. No syrups, no coconut sugar, no toasted-in-oil versions. The chips crisp up with the nuts and add texture without changing the sugar count.
The binder. Egg whites are what cluster the nuts and seeds without needing added sugar, syrup, or oil to do the same job. That is why the clusters hold together and the panel reads the way it does.
Freeze-dried raspberries in Raspberry White Chocolate, and freeze-dried cherries in Dark Chocolate Cherry. Nothing added; the sugar in them is what the fruit has, in the amount the fruit has it.
Every seasoned flavor uses a spice blend built for it. Texas Heat has chili, cayenne, garlic, paprika, and onion. Spiced Apple Pie has cinnamon, nutmeg, cardamom, ginger, and allspice. Vanilla Pumpkin Spice has its own warm blend.
What sweetens the bag
The only thing sweetening the base. Measured in drops per batch, because a hint of sweetness is all you need. Most stevia products taste bitter because they use too much of it trying to compete with commercial snacks' sugar loads.
Only inside the chocolate on the three chocolate flavors. About 200 times sweeter than sugar, and no calories or carbs. The chocolate is a real, no-added-sugar bar sweetened with monk fruit rather than a sugar alcohol.
Freeze-dried raspberries and cherries. Nothing added; the sugar in them is what the fruit naturally has, in the amount it naturally has it. About 1g of total sugar per serving comes from this and the nuts themselves.
What we don't use
Some of these get sold as better-for-you. They are still sugar, or they cause the problems we built CrunchCraft to avoid.
Not in the bag